Blow(dry)ing You Away

Blow(dry)ing You Away

Napa Valley Hairstylist visits
Rachel Zoe’s Dream Dry in NYC’s Flatiron District.

Have you wanted to get your hair done for the day without the extra time, cost, and maintenance commitment? It was suggested to me by a friend to look into this, and I discovered the latest craze in hair salons called blowout bars – a hair salon strictly for washing and drying with the flair of a hairstylist, nothing more.

dream dry sign

My first reaction was, “I’ve been hearing about ‘Blow-Dry Bars’ popping up in major cities, but would a small town like Napa need one?” and, “Do we have enough of a local or tourist population to support this new avenue of hairstyling?”

As a stylist, I didn’t know if it meant I’d need to start in the early morning and work later in the evening to provide the service. I’m only a one-chair operation, but my curiosity was itching at me and I knew I needed to check out a blow-dry bar for myself. When my youngest daughter was accepted to a university in the Big Apple, it was a perfect excuse for this hairstylist to go and investigate some of these trendy salons for herself.

Using Google search, I immediately narrowed down three locations and the newest struck a cord with me. It was called Dream Dry, the newest business by Fashionista Rachel Zoe. Dream Dry was the place where I would personally experience the pampering of a $40 blow-dry in the midst of our trip to New York City.


With my camera and husband, Tom, in tow, we walked the long trek from TriBeCa to Greenwich Village and eventually to the Flatiron District. Dream Dry is located in the middle of West 21st Street, just off of bustling 5th Avenue. When I walked in, I first noticed that the salon was smartly decorated with a New York “high-end” feel, an immaculate yet comfortable waiting room, and the staff was dressed in very trendy, all-black attire. I was greeted by two friendly receptionists eager to help me and was offered coffee, tea, or water with straws that matched the décor (I chose water).


I was then approached by my stylist, Christopher, who escorted me to his chair. He was a handsome, friendly stylist with a pompadour haircut, and asked me what I would like as he handed me an iPad to look over styles to choose from as well as magazines to read while he worked. I told him our plan for the day was to continue to explore the city and I was happy to have whatever he created. He decided on a smooth-out style for my naturally curly hair.

DDwaiting room

Terrell, the shampoo assistant, escorted me to the shampoo room that had soft lighting with clever drop-style chrome lights hanging above my head while he helped me relax into a luxurious shampoo and scalp massage. He explained the shampoo he was using while the aromatherapy of the products relaxed me as he cleaned my scalp and hair – what a treat! Now I know what my clients are talking about when they get a relaxing shampoo.

I returned to Christopher with clean hair and he began to dress my locks with some more aromatherapy-soothing products, sectioned my hair, and gave me a gentle, relaxing blow-dry. We chatted small-talk (even though he asked me twice what I do for a living), and he told me why he chose to work at Dream Dry while also freelancing doing editorial work. Christopher was pleasant and professional, and I felt confident he would do a nice job.


Tom took photos during the process and we had a lot of fun with my stylist going along with our adventure. When he finished about 30 minutes later, we took more photos and he returned me to the receptionist to pay for his services. I thought the $40 was well worth it! I tipped Christopher $10 and waved goodbye to Terrell and the rest of the staff. After we left I realized I should have tipped the shampooer too? Oops! Darn, sorry Terrell! I’ll catch you next time when I return in the Fall.

My conclusion: should Napa Valley Hairstylist consider opening a blow bar in Napa? Absolutely! However, Napa Valley wines, gourmet treats, and sparkling waters with your experience should be a must. I’d love to hear your feedback!

Hope you enjoyed the photos.


Diana Lyons
Napa Valley Hairstylist